Freedom Re-brand

Freedom Furniture did a re-brand in 2006 and as the only in-house Graphic Designer, it was my responsibility to implement the new logo and branding into all facets of the business, within a short period of time. I created all of the new packaging artwork, which included line illustrations for most products, as well as providing artwork for all in-store communication. I implemented the branding across all stationary items from bags to business cards and supplied finished art for the replacement of all external signage across 72 stores. This is just a very small collection of this work.