Monster Mania
The brief for this 'Monster' project was to first create a group of friendly monster characters to launch the new season range. These characters were then written into an online story, supporting brand values. Through illustrating the story, I then developed these characters to be used as a visual merchandising tool in the store windows, online & in eDM's for the season. The windows were very successful, creating lots of attention and bringing new and existing customers into the store.
Monster Mania was the theme for the Winter 14 launch of The Kidstore.
The creative was carried carried across online and in store.
