She Lingerie
She Lingerie was a start up business consisting of 3 lingerie shops. The goal of She Lingerie was to become a destination where women could be fitted for the correct sized bra in a comfortable environment. I had two roles for this project, the branding and Visual Merchandising Manager of the brand. To promote the service offered at She Lingerie, I designed a large window poster formatting it as a seeing eye chart. I saw the eye chart as a way of cutting through the visual pollution in shopping malls and to create a moment interaction between passing customers and the window, and informing customers of the service.
Opening of She Lingerie store in Broadway Shopping Centre, Sydney.
I was responsible for all Visual Merchandising, as well as the design & implementation of all point of sale material.
Brief: to design a window poster informing passing customers
of the size range available at She Lingerie
