The Kidstore
The Kidstore was a start up chain of retail stores selling children's clothes newborn to 12 years. The brief was to create a brand that engaged and delighted the inner child in all of us. The initial branding was very simple and clean: black, white, yellow and lots of black polka dots! To bring this brand to life, a group of characters were created to live in 'The Kidstore' world. To further engage with our audience, each month I illustrated a new online story about the characters. These stories were brought to life in the windows of the stores, complimenting tactical promotions and bringing the branding and theatre of The Kidstore to life. The characters were a successful branding tool and were further developed to represent each member of The Kidstore team!
