The Kidstore: Art Class
The Art Class project was an online story for The Kidstore, which was about a group of characters who lived in The Kidstore world. Illustrating this story was ridiculously fun and carrying the creative across to the visual merchandising execution in store gave a new dimension to the store and highlighted the essence of the brand.
The first The Kidstore to open in Westfield Fountain Gate 2012 featured visual merchandising elements from the online story Art Class
